This is not the name of a new imprint, but a tentative description of the UK publishing scene.
The King of Pop's demise – may his bald, scarred, skeletal body rest in peace – has encouraged a commissioning spree among some of our most valiant publishers.
John Blake was the first one to lay down his cards and make the bold move – due to trade and popular demand – of rushing out a half-baked biography of Michael Jackson (less than two months between commissioning and release, i.e. an instant biography). He was immediately followed by a busy bandwagon of brave publishers, including – among others – Michael O'Mara, Carlton and Montreal-based Transit Media, whose book – supposed to tie in with the popstar's London concerts – is undergoing "a frantic rewrite".
And Headline, one of the big guys, is today "entering the Jackson race" with a brand new book, and planning an initial print run of – wait for it – 175,000 copies.
What's going on, I wonder? Have we all gone mad? Are these heatwave-induced decisions? Publicity stunts? Isn't there a more responsible way to use paper? No doubt some of these books will crop up in the Top 50 chart, but what is the point of all this? Can somebody tell me? Please?